Kyle Orland just dropped a bomb revealing two month look at Steam sales and games played. It’s incredible. Go read the whole thing. Here’s just a sample.
As you can see, just because a game is registered to a lot of Steam accounts doesn’t mean it’s popular. Half-Life 2: Lost Coast, for instance, is the third-most popular game on the service by ownership, registered to about 12.8 million Steam accounts by our count. But the tech demo, which shows off some deleted content from Half-Life 2, has only been actively loaded up by about 2.1 million of those owners, placing it behind 35 other Steam games by that metric.